Comscore
Course will teach Comscore’s use and methodology for measurement. Students will also learn how to create and pull reports available through KSM’s subscription.
Digital 101
This is a basic overview of digital advertising. It will give a broad introduction to everything from where digital started to where it is going and how to keep up.
Programmatic 101
High level overview of programmatic buying and 2016 trends in the marketplace.
Search 101
Introduction to Paid Search, including SEA Landscape, How Search Works, Best Practices for Account Structure, Campaign Setup, Keyword building, and Creative, and an Overview of Targeting and Measurement.
Social 101
Learn the basics of social media advertising and find out how KSM leverages it for clients.
Web Analytics 101
In this course, you will learn what web analytics is and how KSM helps our clients improve their website and business. Get a closer look at the technology we use, how we turn data into compelling stories, and how you can utilize web analytics data to optimize your media campaigns.
Native 101
Gain insight on one of the latest trend in the digital space – native advertising. Native integrates high-quality content into the organic editorial well of a publisher page. It can be inclusive of image or article-focused content. In this 101, you’ll learn the basics of native as well as actionable tips for leveraging this media type.
Course Advisors
Comscore: Megan B.
Digital 101: Aurora O.
Programmatic 101: Sara R.
Search 101: Casey F.
Social 101: Sara B.
Web Analytics: Katie K. and Elayne L.
Native 101: Sam A. and April L.
Resources
F:\30 Day\D.E.N. One Sheets
Department Liaison(s): Megan Breidenbach
7
Courses Available
9
Course Advisors
0
Courses Taught
4
Current Quarter
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